The Proposal

The NSF Arecibo signage and rebranding project involved replacing outdated signage and environmental graphics throughout the facility in Arecibo, Puerto Rico. The goal was to create a cohesive visual system that aligned with NSF brand standards while improving consistency, navigation, and the overall visitor experience. The new designs expanded NSF’s core visual identity through complementary colors and custom photography inspired by Puerto Rico’s vibrant culture and environment. This approach created a strong NSF presence while giving the facility a distinctive sense of place. The NSF Arecibo signage and rebranding project involved replacing outdated signage and environmental graphics throughout the facility in Arecibo, Puerto Rico. The goal was to create a cohesive visual system that aligned with NSF brand standards while improving consistency, navigation, and the overall visitor experience. The new designs expanded NSF’s core visual identity through complementary colors and custom photography inspired by Puerto Rico’s vibrant culture and environment. This approach created a strong NSF presence while giving the facility a distinctive sense of place. The scope included assessing existing signage, developing interior and exterior signs, creating wayfinding and educational displays, and preparing production ready artwork for fabrication and installation. The following images were adapted from my proposal to NSF.